Insiders Guide on Submodalities

At least once a week I will be introducing a new technique on how to change your mind by changing how you think; you will find them under change your mind. But for you to have success with them, you will need an insider guide on submodalities. 

What are submodalities?

Submodalities are the subsets of the five primary modalities we use in our everyday life which give an order to the life experiences we are having at any given moment.

The five basic senses are visual (seeing), emotional (feeling), auditory (hearing), olfactory (smell), and gustatory (taste). If you don’t fit into all types, you most definitely will find one that resonates with you the most.

All individuals have a preferred modality that they use to view their world. An example of this may be a visual person will use more descriptive words within their conversation, an emotion person will use more of the feeling words in their conversation, an auditory person will use words about what they heard, a gustatory person will describe what they taste, and an olfactory person will describe a smell. How they perceive their situation is individual to each person.

Below, we will go in-depth for a better understanding of each sense. 



Visual Visualization

Typically, the visual process represents people who go in the direction of their particular visual field. These are generally individuals who tend to be more in connection with their visual field. Whenever these individuals explain a specific situation to anyone who also may be visual, a picture is usually developed in their mind.

Later, whenever accessing this discussion or story, a visual person can see the story in their head. Visual hallucination is a visual impression that is triggered in an intentional state without any possible origin of external stimuli.

Most people who visualize see in color, but there are the rare few who may only see black and white. In visual mode, you might view a dazzling outlook of your future. With intentional visual visualization, you may make this dazzling future your very own.

The submodalities of a visual person may be, but not limited to:

  • Watching a movie in their mind
  • See a framed picture
  • Seeing colors
  • Brightness
  • Size of image
  • Could be exteriorized or interiorized
  • Where the picture is located – up or down, left or right
  • How far the picture is from self
  • Which angle the image is
  • Clear or Fuzzy

Emotional Visualization

These people are individuals who relate everything to their feelings. Emotional people are also individuals who are more vulnerable to emotion, or perhaps feeling the outcomes during visualization. They can genuinely sense what it will be like to have their visualizations manifest.

When emotions are brought into play, one can also recall or re-experience personal emotional involvement. Emotional visualization induces neural activity in the central nervous system, which can affect the physiological response one may have to internal stimuli.

Vivid emotional visualization is many times related to how we feel and how we respond to those feelings.

The stronger the visualization, the more concrete it becomes in mind, which can lead to visualization being achieved in real life. Many athletes make use of emotional visualization to train muscles to retain memory. 

When emotions are attached to a specific goal or accomplishment, the desire to achieve it becomes stronger, which propels the emotional person forward.

The submodalities of an emotional person may be, but not limited to:

  • Hot or cold
  • What type of texture – could be smooth or rough
  • Shaking or quivering
  • Squeezing or Tension
  • Heavy or light
  • Where the feeling is located
  • Pulsating
  • Off and on 

Auditory Visualization

Auditory visualization defines how one hears or experiences sounds, while no noise is taking place. For instance, many people get a song stuck in their brain, which then is on constant replay.

This person would then be known as experiencing auditory visualization. Auditory-visual individuals often talk to themselves; by verbalizing their intent, it becomes more concrete and achievable for them.

It also allows them to make connections with what they have verbally visualized to apply to their daily life.  To create an intentional auditory visualization would be to record the self-achieving the desired goal and then listening to it with focused intent. 

Auditory people are usually encouraged to develop internal dialogues, which can lead to a visualization being achieved.

The submodalities of an auditory person may be, but not limited to:

  • Loud or quiet
  • Soft or rasping
  • Frequency – high or low pitch
  • Source of sound
  • Timbre (characteristic sound, such as a voice like Mickey Mouse)
  • Movement of the source
  • Duration
  • Tempo

Olfactory Visualization

Olfactory visualization has to do with the sense of smell. Often, people with this type of heightened awareness may comment, “I know what success smells like.” These types of visual people will rely on their sense of smell to create a visualization that works for them. Individuals who visualize this way would need, in advance, to create a unique smell of having achieved their goals.

This could be done in the form of having to recall being in a place of success (could be business you may have visited in the past, a person’s home who you relate to success), and then associating the smells they smelled. Most places have a unique distinction of smell and people who visualize this way then use the distinction to create their great outcomes.

The submodalities of an olfactory person may be, but not limited to:

  • Burnt 
  • Chemical / Medicinal
  • Earthy
  • Floral
  • Fruity / Citrus
  • Nutty
  • Rancid / Rotten
  • Rubber-like

Gustatory Visualization

Gustatory visualization refers to imagery related to the sense of taste. People who experience gustatory visualization refer to words, descriptions, or pictures in their brain that makes them think of the taste. These types of individuals will refer to a taste of success. They can taste how it feels to achieve their goals.

The submodalities of a gustatory person may be, but not limited to:

  • Sweet
  • Sour
  • Salty
  • Bitter
  • Yucky
  • Gross 
  • Bad taste

Below is a little snippet of a story I have written for you, in the end, you will need to decide which you resonate with most.

As I head out of my home, I notice the bright white snow on the ground. The snow is deep and stamped into it are some footprints. I can feel chills traveling up my body from the cold icy air. I continue walking toward the woods. The snow lessens off, and eventually, a path covered with brown leaves appears.

The brown leaves on the ground have soft a crunch to them as I walk on them. The fog and mist are rolling in, which causes a gentle dripping of moisture onto my face. As I look up, I notice the trees are still slightly covered in snow, and then I hear two birds singing a song. As I continue to look up, the sun shines brightly through the trees which temporarily blinds me. I quickly look down, but still enjoy the song of the two birds.

I continue my stroll down an uneven path now covered with pebbles. The path leads me down to a river, which is running at a quick pace. As I stand at the edge of the river, I can hear the sound of the water as it hits the jagged rocks with a slush like sound, yet still keeps flowing. The smell of winter causes me to pause for a moment, to realize summer is still a long ways away. I bend down to pick up a pebble; as I touch it, it feels smooth yet cold as ice.

I gently drop it back down, the clink of it dropping back into the other pebbles causes a gentle ring in my ears. I walk over to a tree; run my hands over the roughness of it. I walk over to the spring of water, which is now looking so refreshing. I use both hands to make a temporary bowl to sweep up some water, bring it to my mouth, and drink.

The water tastes like sweet cream as it goes smoothly down my throat. I continue my walk; I know the next corner will bring me to the waterfall going down the mountainside, as I turn the corner…

  1. I can see the waterfall rushing down the mountainside
  2. I can feel the excitement as the water rushes down the mountainside
  3. I can hear the waterfall rushing down the mountainside
  4. I can smell the refreshing scent of water as it rushes down the mountainside
  5. I can taste the sweet breeze of the waterfall rushing down the mountainside

Just a reminder, there are people who may possess all of these senses when creating their submodality experience, others will only have one which is enhanced. It’s okay to have one or combine all five at the same time to revivify or create a new experience of what is you are to overcome or change

Tip: Use these submodalities to listen to how others speak. Converse back to them with their frame of language; you will become the person who understands them the most.

I use this way of framing with my family/clients; it works well to resolve issues as well as understand which modality they are coming from. By using their submodalities on them, it makes it easier to move forward with an engaged rapport which leads to quick healing.

Now that you have an insiders guide on submodalities, any techniques I share will be more natural for you to follow. Check out Changing Your Mind Techniques which may help you change your mind.

Please let me in the comments below which one of modalities you resonate with most. 

If you find this article helpful, please share it so others can gain benefits as well.

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